MATERIS PAINT

Year:
2014 – 2015

Type of intervention:
Reindustrialization

The company: Materis Paint (now Cromology), a French multinational with its headquarters based in Clichy, is active in the production of paints, largely used in the construction industry. The Group counts on 4.000 employees and boasts an income of 800 million Euro. Its Italian headquarters are based in Porcari (Lucca); after having taken over the activity and the brands of Max Mayer, it boasts several production plants.

Why
we
intervened

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Due to a contraction of the volumes, it was necessary to cease the activities in the plant of Casavatore (Napoli) and to find an industrial continuity solution for the productive complex and its 40 employees involved.

How
we
intervened

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-Feasibility analysis and reindustrialization project;

-National and international research of potential incoming entrepreneurs;

-Assistance in the design of the operation and in the definition of the related structure;

-Assistance in the due diligence activities;

-Assistance in the negotiations with the various counterparts involved.

The outcome

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Despite the complex territorial context and the not so attractive conditions of the production plant, we identified some local entrepreneurs interested in this opportunity and with business plans compatible with the productive circumstances. A logistic company finally bought the production plant and absorbed a large percentage of workers.